ALLSTATE
Identity Protection Overview
Allstate trusted us to produce a video with a loose script and a general idea for the visual style.
It’s all about that Bass.
Allstate had a visual style for this project in mind. They wanted something along the lines of the title sequence of the movie “Catch Me If You Can”. The title sequence was designed Florence Deygas and Oliver Kuntzel who was heavily inspired by one of the greatest Graphic Designers of all time, Saul Bass.
The client decided that the artwork was too sharp and too similar to what they suggested. So we fine-tuned the style with more rounder and soft imagery and brought in their brand colors.
Early Look Dev
